FINALISTS – The Auto Trader Retailer Awards – Customer Experience Awards 2021

Buying your next car should be exciting, but with so much choice, sometimes it can feel like a daunting process. To help make the process easier, last year Auto Trader introduced their Retailer Awards, designed to recognise some of the best retailers in the business.

On 22nd July they revealed the winners of the Auto Trader Retailer Awards for 2021, awarding 18 trophies across seven categories celebrating the key elements of modern retailing, ranging from the best online and in-dealership customer experience, to the best customer engagement.

We are very pleased to announce that Hayselden Volkswagen Doncaster were finalists and came 2nd overall in the Customer Experience Award category.

With over 13,000 retailers to choose from, finding the best of the best wasn't easy. That's why the finalists were determined by an independent judging panel of independent experts from some of the world's biggest brands, including Google, Rightmove, The Specialist Works, as well as the opinions of thousands of car buyers and the most comprehensive mystery shopping programme Auto Trader have ever conducted.

General Manager of Hayselden Volkswagen Doncaster, Jonathan Borrington said “…To say we have had to adapt our business over the last 18 months is a huge understatement! Like many other businesses we have had to completely change the way we operate and obviously the main change has been around how we interact with our customers via numerous digital platforms. The largest of those platforms is the household name, Autotrader.co.uk. So for them to shortlist us into the top 3 out of 13,000 for an award based on the customer experience, following COVID and all the changes we have had to make, means so much to the Hayselden family. A massive thank you and a huge well done to the team!..”


Hayselden Volkswagen 



Welcome to the Hayselden Volkswagen Family

The Hayselden group is built on solid foundations and values that you would expect from a family run business, loyalty, dedication and the very highest levels of customer care. Throughout every department you will find people with a warm welcome and a professional attitude towards every customer.

Our Heritage

Hayselden Volkswagen, two names that are synonymous with motoring excellence.

The Hayselden family have had a successful relationship with Volkswagen for over 50 years, as Volkswagen’s reputation has grown over the years to become one of the world’s most respected companies, our reputation in South Yorkshire and within the motoring fraternity has grown too.

Our Customers, Our Reputation

We believe the key reason for our success is that we look upon our customers as being the most important part of our business. If we look after you from the minute you arrive to the moment you leave, you will want to come back, time after time. Your confidence in Hayselden will grow and so will our business and reputation.


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Keeping  Everyone Safe!

Due to the COVID-19 outbreak we have introduced some new measures to help ensure the safety of our staff and customers.

Please take a few minutes to watch these videos to understood more.